Industry: Automotive

About the client.

Chequers Cars is a well-respected used car dealership renowned for its Fiat 500 expertise and extensive range of top-quality used cars. Despite having an optimised automotive website, the business required help generating direct leads.

What you should know

  • Our paid social campaign generated over 1150 leads and achieved an excellent £7.39 cost-per-lead.
  • 825,000


  • £7.39

    Cost Per Lead

  • 1152



To drive cost-effective, high-quality leads directly to the dealership.


With the business advertising across third-party stock platforms and running Google Ads campaigns, Chequers needed to diversify their marketing channels and connect with customers at different stages of the buying journey, opening them up to a highly targeted audience.


Using Facebook Advertising, and in particular Facebook Lead campaigns, it was possible to help the business stand out from the crowd. Waxing lyrical over the Fiat Connoisseurs was no issue for our team, who duly created engaging creative and ad copy, doubling down on their expertise and differentiator.

Beyond the creative, there was the targeting via laser-focused SMART marketing. Using our proprietary AI technology, the team delivered a campaign that put Chequers Cars in front of an in-market audience. All without having to jostle for position with their competitors. The AI technology learns in real-time, reducing budget waste and delivering desirable outcomes every time.


With over 1150 leads generated, the campaign has been a massive success in volume and value, returning a cost per lead of just £7.39. It worked so well that we paused the campaign to allow the business time to replenish stock!

Proven results.

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