Social media platforms tweak their algorithms on a regular basis. It is inevitable that some of these updates will become noticeable from time to time, which means marketers will have to reconsider their strategy. So, what exactly is the Instagram...
And that, as they say, is a wrap! We have completed our final live webinar for this year, “7 Digital Trends Businesses Need to Know in 2023.” Missed it? Don’t panic, we’ve made it available for you to watch on-demand. We received an incredibly wide range of...
Instagram has rapidly grown in popularity as a social networking tool over the past few years. Now that it has more than 1.3 billion active users, businesses are beginning to take note. Instagram provides businesses with an opportunity to use visual content to connect...
Social media algorithms use calculations to sort and tailor content for individual users. Algorithm metrics vary depending on the platform, but they sort content by relevance, usefulness, chronology, and more. Algorithms are becoming more sophisticated over time, and...
Having strong SEO on Instagram means you’re much easier to find by online users who are actively searching for terms related to your products, services, and business niche. It’s an extra string to your bow when marketing your business on the platform. What is...
