When we talk about SEO, we can use the iceberg metaphor to distinguish between content SEO and technical SEO. Content SEO is just the tip of the iceberg, but there’s a lot more going on beneath the surface. Enter technical SEO. Technical SEO plays a key role in...
This guide will give you a complete overview of web analytics, enabling you to understand the minefield of data analytics, as well as how to interpret the results to make measured and qualitative decisions for your business. In this guide, we will cover: What are web...
You want your business to be visible in as many places as possible, and if you are serving your local community, you want your business to be found easily by locals and visitors to the area. We are going to look at how to ensure you are maximising your listings....
