Your Unique Selling Proposition or USP is what makes you better than your competition (and makes you more appealing to potential and existing customers). But how do you work out your USP and use it to your advantage? This blog will cover everything you need to know...
How much do you know about using and setting KPIs? This blog will explain everything you need to know about KPIs, including the best metrics to track that will see your marketing activities grow and produce actionable results. What is a KPI? A Key Performance...
Facebook (Meta) has changed how advertisers can use Facebook. From March, advertisers can no longer target their audiences using certain specialised categories. But what exactly are these categories, and will they change the fundamental way Facebook advertising works?...
For schools hoping to boost their admissions for the new term, social media marketing is a valuable tool. Through social media, you can appeal to prospective pupils and their parents and showcase why your school is the best educational institute in your area. It’s no...
Social listening is the process of gathering information online about your brand, products, and industry. By using social listening, you can discover conversations about you and your business that you can use to inform your marketing strategies, product development,...
