In the digital world, there are a multitude of marketing options for small businesses that you may not have considered, let alone thought of. As vital and necessary as social media is for marketing small businesses, it’s important to leverage everything else the...
It is reported that businesses have just 3 seconds to capture a user’s attention when they are scrolling on social media, before their content is lost in the abyss of the digital world and their target customer has moved on to the next post. So how can you nail their...
Before recent digital times, the word engagement only evoked images of a big diamond ring. Today one of the most sought-after social media metrics is increased engagement. But what is it? And why do you need it? What is social media engagement? Social media engagement...
Utilising video on social media is how thousands of businesses are capturing and growing an organic online audience across social networks such as TikTok, YouTube, Instagram, Facebook, and even LinkedIn. The proof is in the pudding, too – 87% of video marketers...
User-generated content is a term coined to describe content that has been produced by your customers or followers that promotes your company. It is one of the most valuable types of content a business can use for brand awareness, connection building, and sales and...
