What is SEO? Search engine optimisation (SEO), is the process of enhancing your website so that it can organically (not paid for) achieve high rankings in search engines’ results page (SEPRs). In simpler terms, SEO is a way to improve your website so that it will...
Click-through rate (CTR) is a key metric for PPC marketers to understand and monitor. In this blog, we’ll cover all things CTR, explaining the average CTR for Google Ads, why it matters, and what you can do to improve it. What is a Click-Through Rate? Why does CTR...
In spite of its complexity, pay-per-click (PPC) marketing is among the most effective ways to market your business. If you are new to PPC it can be difficult to know where to start and where to look for help. Before you get started with paid search marketing,...
If you have an online business, you’ll want to employ paid search in your marketing strategy. First, you need to think about what the best paid strategy is for your business. In this blog, we will discuss what makes a great paid search ad and give 5 examples of...
PPC and CPC are two important digital marketing models which are interconnected. These terms can be used interchangeably because they are closely linked, however, they are not the same. In this blog we’ll define CPC and PPC and describe how they differ to help you...
