You have probably heard the terms SEM and PPC used interchangeably. We often get asked if search engine marketing (SEM) and pay-per-click (PPC) are the same. Despite their similarities, they are slightly different. What is SEM? What is PPC? PPC vs SEM: the...
If you want your business to appear more prominently in Google search results, then Google My Business (GMB) is a great tool to help you do this. If your business is struggling for visibility online, a GMB profile can help boost awareness and drive new potential...
Not every business is fortunate to have an army of web developers at their disposal. For those businesses who are trying to implement search engine optimisation by themselves, technical SEO can seem extremely complex. In this article we aim to break down some of the...
Search engine optimisation (SEO) has become essential for local businesses looking to boost their website traffic. Whilst ranking top of Google nationally seems like the logical goal, it isn’t always an achievable goal and might not always be the most important factor...
New to search engine optimisation? Or want to understand more about what it means and how it works? If your answer is yes to one or both of those questions, then this is the page for you! Firstly, search engine optimisation (or SEO) is the practice of using a variety...
