What is On-Page SEO? How to Optimise Your Website in 2024

What is On-Page SEO? How to Optimise Your Website in 2024

On-page SEO (search engine optimisation) is a great place to start when trying to rank higher on Google. SEO should be a key focus for your business if you’re looking to generate long-term growth. In this blog we’ll explain all of the key components of a...
What Is the Difference Between PPC and CPC in Digital Marketing?

What Is the Difference Between PPC and CPC in Digital Marketing?

PPC and CPC are two important digital marketing models which are interconnected. These terms can be used interchangeably because they are closely linked, however, they are not the same. In this blog we’ll define CPC and PPC and describe how they differ to help you...
What is PPC? The Ultimate Guide to Pay-Per-Click Advertising

What is PPC? The Ultimate Guide to Pay-Per-Click Advertising

Pay-per-click (PPC) is a great way to promote your business and reach new customers, however, it can be a bit confusing for those just getting started. In this guide, we will cover: What is pay-per-click? PPC terms you’ll want to know How does PPC work? Best PPC...