The Ultimate Guide to Using Facebook for Marketing

The Ultimate Guide to Using Facebook for Marketing

Since its inception in 2004, Facebook has come a long way from ‘pokes’ and ‘throwing a sheep’ at someone. Today, Facebook is used by over a billion users to connect with family and friends as well as large brands and small businesses. This guide will take a deep dive...
Christmas Marketing Ideas for Small Businesses

Christmas Marketing Ideas for Small Businesses

It’s no secret that businesses can be most profitable in the weeks leading up to Christmas. That’s why it’s crucial to get everything in place to make the most of it! Is your business prepared for the 2022 holiday season? Regardless of the answer, we’ve got plenty of...
What Is Campaign Optimisation?

What Is Campaign Optimisation?

A well-optimised campaign can help you bring in more leads for your business whilst reducing costs. By implementing some of the techniques in this article, you’ll be able to optimise campaigns to meet your marketing goals. In this blog, we will cover: What is campaign...
Apple Are Demanding 30% Of Meta’s Boosted Post Revenue

Apple Are Demanding 30% Of Meta’s Boosted Post Revenue

New Apple app store guidelines quietly released this week require promoted or boosted posts on social media to be treated as in-app purchases. The outcome of this is that Apple is then entitled to 30% of all the revenue generated from them.     What has...