Around 95% of internet users own a mobile phone whereas just over 60% own a laptop or computer. Furthermore, around 60% of all online searches are now done using a mobile device, be that on smartphones or tablets. For about 99% of the internet, websites are now...
When Elon Musk bought Twitter in 2022, we were sure it was going to be a bumpy ride! Now it’s time to say adieu to Twitter and the little blue bird logo, as he rebrands his social network to X – with the vision of creating a new super app (much like how We Chat...
Threads, the new social media app, was released on July 5, 2023, taking the world by storm, and breaking a few records along the way; among them over 100 million downloads in less than a week. But what is Threads? We explore whether this social app has longevity and...
Social media platforms tweak their algorithms on a regular basis. It is inevitable that some of these updates will become noticeable from time to time, which means marketers will have to reconsider their strategy. So, what exactly is the Instagram...
There is little denying that Twitter is a powerhouse of news and information, with many breaking news stories occurring on Twitter. However, Twitter is also a strong tool for businesses to use for their marketing and communications. This in-depth guide assesses all...
