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How to Perform a Social Media Audit and Competitor Analysis

90% of social media users have already connected with a brand or business through their chosen platform, so running and maintaining a strong social media presence is an integral part of a digital marketing strategy. You will need a unique, detailed plan in place for...

The Benefits of Social Media Collaborations

Social media platforms offer businesses unlimited ways to maximise their digital marketing strategy and reach their full potential. Collaborating on social media with other companies and influencers is a great opportunity to brainstorm with new teams, gain a fresh...

Social Media Algorithms: What They Are and How They Work

Social media algorithms use calculations to sort and tailor content for individual users.  Algorithm metrics vary depending on the platform, but they sort content by relevance, usefulness, chronology, and more. Algorithms are becoming more sophisticated over time, and...