Whether you want to generate awareness, improve the quality of leads, or increase product/service purchases, integrated campaigns using both print and digital aspects can play a major role in supporting business growth. 1. Some audiences prefer digital, some...
It doesn’t matter whether you’re spending £20 or £200, you need to create goals for your digital ad spend, and here’s why: 1. Measuring Return on Investment (ROI) Creating goals will give you insights into the ROI for ads you publish. Measuring how much you...
Keep your marketing message simple and reach your target audience with these tips from LOCALiQ. Depending on the stage the consumer is at on their journey, your message can be tweaked to match. E.g. if they’re simply researching, you can include a link to your...
Nowadays, it’s not quite enough to just have a website for your business. You need a variety of quality content and a strategy, persuading customers that you have the right solution for them. But how do you get your brand known to the right audience?...
Creating a marketing plan that works can be a challenge for local businesses, if for no other reason than the massive number of choices available. Still, you’re in business to make a profit, so how do you know where to invest your marketing budget to get a solid...
