Choosing between display advertising and search advertising for online campaigns can be challenging for any business. Making the wrong choice could result in a large portion of your advertising budget being wasted, so it’s crucial that you choose wisely. But,...
In spite of its complexity, pay-per-click (PPC) marketing is among the most effective ways to market your business. If you are new to PPC it can be difficult to know where to start and where to look for help. Before you get started with paid search marketing,...
If you have an online business, you’ll want to employ paid search in your marketing strategy. First, you need to think about what the best paid strategy is for your business. In this blog, we will discuss what makes a great paid search ad and give 5 examples of...
PPC and CPC are two important digital marketing models which are interconnected. These terms can be used interchangeably because they are closely linked, however, they are not the same. In this blog we’ll define CPC and PPC and describe how they differ to help you...
When it comes to search engine optimisation (SEO) it can often feel impossible to rank highly on search engines when more established competitors are targeting the same core keywords. What is the answer? Targeting long-tail keywords. In this blog, we’ll examine...
