Ranking for competitive keywords is a notoriously difficult task, particularly if your website is new or has no online presence. Does that imply that you shouldn’t go for difficult-to-rank keywords? Absolutely not. However, it does imply that you should put more of a...
Pay-per-click (PPC) is a great way to promote your business and reach new customers, however, it can be a bit confusing for those just getting started. In this guide, we will cover: What is pay-per-click? PPC terms you’ll want to know How does PPC work? Best PPC...
Consumers who conduct local searches often see Local Search Ads as the first result, which explains why they earn 13.8% of local SERP clicks. If your physical stores are struggling to generate foot traffic, using local search ads on Google Maps is a powerful way to...
You have probably heard the terms SEM and PPC used interchangeably. We often get asked if search engine marketing (SEM) and pay-per-click (PPC) are the same. Despite their similarities, they are slightly different. What is SEM? What is PPC? PPC vs SEM: the...
Paid search ad campaigns are extremely effective and can offer a wide range of benefits to any business provided you use them strategically, which means you must be aware of the pros and cons. Knowing the drawbacks will help you understand what Search Engine Marketing...
