Google’s new search algorithm offers a smarter way to search. In 2018, Google updated its search algorithm to take customers on a journey rather than to a static search-engine-results-page (SERP). When previously the same search query would bring up the same repeated...
As long as your business serves local customers, local marketing is a must, but it’s also an area that proves challenging and confusing for many business owners. That’s not surprising, considering that local marketing can be complicated to begin with, and the rules of...
While trying to find the right way to advertise your business online, you probably weren’t expecting to come across the slightly overwhelming terms and acronyms that make up digital marketing. One of the biggest questions we get asked is if search marketing and PPC...
