Google’s first major algorithm update of 2021 is just around the corner. Originally scheduled for May, the Core Web Vitals update will now be rolled out gradually from June onwards and won’t be fully utilised in ranking algorithms until the end of August. But...
Despite it’s name, the robots.txt file is a relatively easy to create and edit. It’s primarily a document used to work with search engines, but it can also be utilised to improve your SEO efforts and if you’re looking for a way of improving your SEO that isn’t...
Should you use local SEO or national SEO? Let’s get one thing straight – local SEO and national SEO both have their place, and it is possible to use both approaches. But what’s the difference? And where should you focus your efforts? The difference between national...
Before you delve into on-site SEO (Search Engine Optimisation), off-page SEO, technical SEO, and local SEO, let’s go back to basics. Basic SEO strategies involve the first, baby steps you need to take to fluff up your website for successful search engine optimisation....
If you want your business to appear more prominently in Google search results, then Google My Business (GMB) is a great tool to help you do this. If your business is struggling for visibility online, a GMB profile can help boost awareness and drive new potential...
