Following England’s and Wales’ re-opening of non-essential stores on 26th April, Scotland prepares to reopen non-essential shops fully from 26th April 2021. Therefore, we have taken a dive into how the pandemic has shifted consumer behaviour, and how...
Social Media Marketing for Beginners New to social media marketing? No worries, we’ve got you. Understanding social media marketing doesn’t have to be complicated, but there is more to it than simply creating a social profile and posting. As social media...
How do you find your target audience? We are going to explore finding your target market and how to find your target audience on Facebook. Let us start by asking, what is a target audience? Target market, target audience, target customer profile, target audience...
The online world is tough to navigate when you’re a business trying to grow on social media. The markets are saturated and it’s hard to be seen. However, whilst there are plenty of social strategies you should be undertaking to gain an online presence,...
Deciding where and when to advertise your business, and more importantly which audiences you should target, are decisions not to be taken lightly. To simplify advertising, we’ve made a checklist on what to consider before going through with an advertising campaign....
