Just how sceptical are individuals of advertising? According to a recent survey by Neilson, most digital marketing tools have poor levels of trust outside of websites. This means that, as crucial as your marketing campaigns are for customer acquisition, the majority...
Social listening is the process of gathering information online about your brand, products, and industry. By using social listening, you can discover conversations about you and your business that you can use to inform your marketing strategies, product development,...
90% of social media users have already connected with a brand or business through their chosen platform, so running and maintaining a strong social media presence is an integral part of a digital marketing strategy. You will need a unique, detailed plan in place for...
Instagram appears to be a natural place for certain businesses to attract followers, prospects, and customers. Photographers, for example, can show off their work on a regular basis. Other businesses, on the other hand, have never considered using the social...
Long-form content is an incredible way to connect with people online and provide them with a fulfilling experience. But how can you create extended Instagram content for your audience? Super-long captions, stories, or creative posts that make up a series have often...
