-
198
Conversions
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£3000
Average order value
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£594k
Return on investment
Challenges.
As well as growing audience numbers on their website to create more lead opportunities, Ian Hart Funeral Services also wanted to increase awareness with younger demographics requiring their services.
Solutions.
Our client invested in search advertising to drive visitors to their website, build a dominant web presence and track incoming enquiries. We focused on branded keywords and ads to help generate brand recognition and dominate the local search engine results pages.
Results.
LOCALiQ generated 51.66% of all incoming leads since our search marketing campaign began. The cost-per-lead was extremely low, against an average order value of £3000, giving our client a potential £594,000 return on investment. The dramatic uplift in website traffic is evident, and the campaign had a strong click-through rate of 8.06%.
Proven results.
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