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23%
Increase in page 1 keywords
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276%
Increase in organic clicks
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263%
Increase in impressions
Challenges.
Lucia faced limited organic visibility in competitive location-based searches. There was a need to improve both general keyword reach and authority in the restaurant space.
Solutions.
LOCALiQ implemented a blended strategy of SEO, Paid Search, and Digital PR for Lucia’s digital campaign.
The Digital PR link-building campaign aimed to enhance their presence amongst local restaurants and increase awareness with new customers. The campaign included strategically crafted stories to secure high-quality backlinks and maximise online visibility.
Examples of coverage secured are detailed below:
Results.
Lucia enjoyed a significant increase in non-branded traffic for search terms such as “steak house” – supporting the campaign’s main focus of increasing reach beyond branded queries and tapping into new customer segments for their restaurants.
LOCALiQ’s digital PR link-building campaign achieved:
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- 47 backlinks
- Average DA of 66
- Featured on MSN, National World, Daily Star and Yahoo News
- Domain authority increased by 9% (32 to 35)
- 725 new and improved keywords
- 5 brand mentions
- AI citations on Google AI Overview, ChatGPT and Perplexity
Proven results.
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