7 Ways LOCALiQ Can Help You Build Brand Trust 

In today’s media landscape, where headlines move fast and misinformation spreads even faster, trust has never been more valuable. Not just for readers, but for advertisers too.

The source of information has never been more important, and that’s why advertisers are increasingly turning to trusted news brands to connect with local audiences in a meaningful and credible way.

What is trust building for businesses?

Trust building is the process of earning confidence from your customers, partners, and wider audience. It means showing that your business is reliable, honest, and consistent in what it delivers. When people see that you keep your promises and operate transparently, they begin to believe in your brand and feel comfortable choosing you.

Why is trust building important?

When people trust your business, they are more likely to buy from you, stay loyal over time, and recommend you to others. In a competitive market where customers have endless choices, trust is often the deciding factor that sets your business apart and drives long-term success.

How can partnering with LOCALiQ help your business build brand trust?

You can utilise our trusted news brands to reach your audience

As one of the largest publishers of local news in the UK, Newsquest Media Group and our digital marketing agency for local business, LOCALiQ are proud to provide trusted, community-rooted journalism through more than 200 local titles in print and online.

And the results speak for themselves:

• 81% of Brits say they trust the news and information they see in their local newspapers and websites. (Source: Trust Local Homepage – News Media Association) 
• Advertisers experience a 68% uplift in brand trust when advertising in news brands, compared to other media environments. (Source: IPA Databank 2012-2022 UK for profit cases)
  This is known as the “halo effect” and it doesn’t just boost perception; it delivers real business results.

Our trust transfers to your brand

Advertising in trusted media isn’t just about reaching an audience; it’s about influencing how your brand is perceived, remembered, and ultimately chosen.

When you advertise in a news brand environment, whether that is print, digital or both, you benefit from:

• Higher levels of brand preference and purchase intent
• An increase in perceived product quality
• Stronger market share, improved pricing power, and sustained profit growth. (Source: IPA Databank, 2012–2022 UK for-profit cases)

Trust isn’t just a metric; it’s a proven growth driver. And in a world of uncertainty, it’s a competitive advantage.

Ask yourself, “Is my brand getting enough trust transfer?” If not, we can help.

Your brand will appear in high-quality content environments

Your ads and campaigns appear alongside professional, trustworthy journalism, not next to questionable or low-quality content. This boosts the perception of your brand.

Transparency and brand safety

We ensure your campaigns run in safe, premium environments where transparency and integrity are central to how we operate.

Deep local and national reach

Our trusted news brands have strong ties to both local communities and national audiences, giving your business the ability to build trust across the regions that matter most.

Data-driven insights from trusted audiences

We know our readers and their interests. This allows us to create smarter, more targeted campaigns that speak to the right people in the right way.

Long-term trust building

Unlike one-off digital ads, campaigns with us contribute to sustainable brand trust over time by reinforcing your presence within environments people already rely on daily.

LOCALiQ UK and Newsquest’s audience has never been bigger, following our record-breaking August, when we reached more adults in our local markets than ever before.

They trust the local news we deliver every single day.  We are experts at getting your brand seen by the right people and transfer that 200-year brand loyalty to your business.

Contact us today to discover how you can attract more customers and grow your business through trusted local news partnerships as part of your marketing strategy. Don’t miss out on this opportunity to boost your engagement.

Meet the Author

Leah Davies

Leah is a marketing manager with over 10 years of experience in advertising and marketing. She holds a Diploma in Digital Marketing and a specialist certification in Social Media, both awarded by the DMI. Leah helps businesses build stronger connections with their audiences through smart and effective digital strategies.

Other posts by Leah Davies