How LOCALiQ Converts Readers into Customers 

It’s no secret that growing your business is essential for its long-term success. Having a strong marketing strategy is crucial for driving sales and building trust in your brand. Understanding who your customers are and tailoring your messages to them means they are more likely to purchase your products or services. A Sales Funnel can often be a helpful tool to help manage how you interact with your existing and future customers.

What is a sales funnel?

A sales funnel is a model that shows the journey customers take towards making a purchase from your business. It is broken down into the key steps which they will go through before deciding to buy your product or service – Build Awareness, Create Engagement and Drive Conversions.  Understanding this journey can set you up for success when reaching out to new customers.

How can my business benefit from LOCALiQ’s unique sales funnel?

Our audience has never been bigger, following our record-breaking August, when we reached more adults in our local markets than ever before. We help to connect our advertisers with local people, their future customers, who trust the content they read every day. This powerful customer journey is known as our ‘Readers to Customers’ sales funnel.

Explore below how LOCALiQ pushes customers through each stage of the sales funnel, converting our readers into your future customers.

Build awareness stage: Putting your business in front of the right people

We start with a powerful advantage: a local audience who already know and trust our news brands. These are real people in your local community, reading stories that matter to them.

When a brand appears in that trusted space, people pay attention. We don’t need to go out and find the audience. We already have it.

”Create engagement’ stage: Build trust by being seen in trusted places

Promoting your business’ brand message across our local news sites, means it is seen in a place where people already trust what they’re reading. This builds immediate familiarity and trust with the people who matter most, their future customers.

Brand awareness is not about just being seen, it’s about being remembered.

‘Drive conversion’ stage 1: Technology to keep advertisers front of mind

Using our smart technology and insights from our audience we can keep your brand front of mind. We will show your digital adverts across websites, apps, social media and more.

Ensuring they reach people where they already spend time online, with messages that make sense to them.

‘Drive Conversion’ Stage 2: Turn awareness into action

Whether it’s booking a service, calling for a quote or visiting a shop, we help turn interest into action. We combine trusted environments with digital tools that make it easy for people to take the next step. Meaning you’ll get real-life results from your online marketing, not just empty numbers.

How can LOCALiQ help your business grow?

At LOCALiQ, we help businesses like yours reach the people that matter to them. Blending trusted content with smart digital tools, to help you grow your business.

As one of the largest publishers of local news in the UK, Newsquest Media Group and our local news environments online are built for reading. The average visit to one of our news sites is longer, more deliberate and more immersive, because of this, we have the unique advantage of being able to convert our readers into customers for our Advertisers.

Contact us today to discover how you can attract more customers and grow your business through trusted local news partnerships as part of your marketing strategy. Don’t miss out on this opportunity to boost your engagement.

Meet the Author

Leah Davies

Leah is a marketing manager with over 10 years of experience in advertising and marketing. She holds a Diploma in Digital Marketing and a specialist certification in Social Media, both awarded by the DMI. Leah helps businesses build stronger connections with their audiences through smart and effective digital strategies.

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