If you are new to PPC it can be difficult to know where to start and where to look for help. Before you get started, it’s a good idea to learn a little about it. Whether you are a beginner or an experienced pay-per-click marketer, master your paid advertising strategy using these free PPC resources.
In this article, we are delving into four instances where LOCALiQ’s expertise in pay per click (PPC) has led to outstanding results for businesses across a wide variety of industries.
Using a series of compelling PPC case studies, we will demonstrate how LOCALiQ UK’s cutting-edge strategies and execution have propelled our clients’ brand awareness, driving increased visibility, organic traffic, and measurable success. Giving you expert insight into how successful PPC campaigns are executed.
Join us as we unravel the secrets behind LOCALiQ’s expertise in delivering exceptional PPC outcomes.
- What is pay per click (PPC)?
- Why PPC is crucial for your business
- 4 LOCALiQ PPC case studies
- Why partner with LOCALiQ?
- What sets our PPC marketing agency apart?
What is pay per click (PPC)?
PPC stands for pay-per-click, which is a marketing method that uses sponsored listings and adverts to drive traffic to a website. In this model, advertisers pay a fee each time someone clicks their ad hence the name ‘pay-per-click’.
Advertisers can bid on words or phrases that, when searched, will display their advertisement. With PPC, you pay each time someone clicks on that ad to get to your website.
Want to learn more? Check out our ultimate guide to PPC advertising.
Types of PPC:
Paid search marketing: the most common type of PPC advertising and the most common search engine marketing (SEM) technique. This type of PPC is conducted solely through search engine platforms.
Social media advertising: PPC ads on social media are very effective because it doesn’t require the customer to conduct a search to see your ad.
Display marketing: these are the banners, images, or text ads within a website that are typically based on your previous searches.
a lot of brands use PPC marketing for affiliates, allowing them to earn money when users click on their individual profile or personal page.
Why PPC is crucial for your business
In spite of its complexity, PPC marketing is among the most effective and measurable ways to market your business. Firstly, it offers a highly targeted approach to reach potential customers, as ads are displayed to individuals actively searching for specific products or services. This increases the likelihood of converting clicks into actual sales or leads.
Furthermore, PPC provides businesses with the flexibility to control budgets and adjust campaigns in real-time, ensuring cost-effectiveness. Often, the data and analytics offered by PPC platforms enable businesses to gain valuable insights into customer behavior, helping refine marketing strategies.
Ultimately, PPC provides a competitive edge by boosting online visibility, increasing website traffic, and maximising the return on investment, making it an indispensable tool for businesses aiming to thrive in the ever-changing digital landscape.
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4 LOCALiQ PPC case studies
All these case studies are real examples of real results from our own clients. Case studies like these are a great way to get an insight into how successful campaigns are created and executed. Providing you with an understanding of what it takes to implement a quality PPC strategy and how to tackle industry-specific challenges.
1. Adams Windows
Our first example is Adams Windows, established in 1994, and has been providing homes in Dorset with windows, doors, and conservatories ever since.
When they came to LOCALiQ, their aim was to improve their reach and brand awareness across social media, improve their website ranking and traffic, as well as to establish themselves as the industry go-to business in the area.
So what did we do?
Our experts curated a multi-integrated campaign to ensure that we had several touchpoints with potential customers at all stages of the consumer buying funnel. We ran a website clicks campaign across Facebook and Instagram which enabled us to raise brand awareness and increase engagement through visual means.
What were the results from LOCALiQ’s multi-integrated campaign?
- The campaigns combined drove over 20,943 visitors to Adams windows website.
- Generated over 556 conversions.
- Raised their brand awareness achieving a reach of 224,037 local individuals and 920,000 impressions across social media.
Don’t believe us? Here’s what our client had to say…
“I would like to put on record my appreciation of the work undertaken by Sadie and Julie. We are really seeing the benefits of the campaign. Clicks are being translated into leads, impressions are increasing from mobile devices, and we now hold a majority impression share on Google. The team has really helped increase our brand visibility, reaching new and highly targeted audiences. Jon, Owner of Adam Windows”
Download the full case study today to find out more and see how we can help your business.
2. Flair Blinds
Established in 1985, Flair Blinds are a Sunderland-based company with more than 35 years’ experience in providing beautiful blinds for the home.
Flair Blinds sought our assistance due to the predicament they were in, where their prospective customers were gravitating towards their primary competitor, resulting in them experiencing a lack of website traffic and a decrease in incoming calls.
Within 90 days LOCALiQ’s paid advertising campaigns generated 2,652 impressions – a huge 555 leads via booked appointments and phone call enquiries – with at least 400 of these turning into a sale. A massive 72% success rate!
Flair Blinds were extremely impressed with the results. They’re now recognised as one of the largest suppliers of custom-made blinds in the UK, offering a huge variety of styles, fabrics, and colours to choose from.
Here’s what our client had to say:
Download the full case study today to find out more and see how we can help your business.
3. Caramba Brazilian Restaurant
Caramba, a beloved family-owned Brazilian restaurant, is known for providing an authentic taste of Brazil prepared by Brazilian chefs and served in true Brazilian style. With two restaurants in Selby and York, their challenge was to boost bookings from Sundays to Thursdays, especially at their newer York location.
What did we do?
Caramba partnered with LOCALiQ, leveraging a 90-day awareness solution that blended online display creatives with targeted Facebook advertising, in collaboration with ‘The Press.’
This strategy generated significant local awareness for the York restaurant, resulting in increased customer traffic. The Facebook campaign garnered an impressive 961 engagements and included 375 hours of views. Caramba was so pleased with the results that they decided to commit to a 12-month ‘Always on Awareness’ campaign involving Bespoke Display and Facebook.
Here’s what they said:
“Since the campaign has been running, we’ve seen a massive uplift in the number of people eating at our York restaurant.”
Download the full case study today to find out more and see how we can help your business.
4. Gayhurst School
Gayhurst School, is an independent preparatory school based in Buckinghamshire. 12 years ago, the school transitioned from a boy’s independent school into a co-ed school, so their main goal was to increase their admission numbers, especially for girls so they could balance their girl-to-boy pupil ratio.
The results from the campaign speak for themselves:
- 289 Leads Converted
- +446K Targeted Social Impressions
- 41% Search CTR (compared to the industry benchmark of 2.2%)
- 6,863 Total Search and Social Clicks
How did we achieve these results?
LOCALiQ curated an integrated, blended marketing solution of Search Engine Marketing (SEM), targeted Facebook Lead and Retargeting campaigns, each customised to serve the school’s regional and local areas.
There was a heavy focus on Client Centre so that the managers at Gayhurst could nurture and monitor incoming leads, which was assisted by a tailored, customised lead ad form on the school’s social campaign.
Here are examples of the PPC ads we ran for the school:
Overall, LOCALiQ’s campaigns for Gayhurst School delivered over 16,000 clicks to their website generating over 289 leads within 10 months. The marketing success resulted in Gayhurst School achieving its most successful intake of students.
Don’t take our word for it! Here’s what our client had to say:
Download the full case study today to find out more and see how we can help your business.
If you don’t feel confident enough to run PPC campaigns on your own, why not explore our PPC services? At LOCALiQ we take the time to understand your business, creating the most cost-effective paid advertising campaign for your budget – ensuring your paid ads appear in front of the right people.
Why partner with LOCALiQ?
We offer paid search services across PPC, paid social and display advertising, allowing you to choose the most suitable channel for your business. LOCALiQ has more than 25 physical locations across the UK. So, we are an PPC agency that knows your local area, best serving local businesses and industries that would benefit from our services.
Whether you are a small business looking to attract customers locally or a multi-location business trying to gain search visibility in multiple areas, we will create a digital marketing strategy that places your business in front of your local audience by targeting area-specific keywords relating to your industry.
Plus, we’ll help you to optimise your digital marketing campaigns with our exclusive Cross Media Optimisation platform and Client Centre technology.
What sets our PPC marketing agency apart?
Not only do we deliver award-winning PPC campaigns to your business – increasing your website traffic, conversions and revenue, we will help you to optimise and take control of your digital marketing and receive powerful real-time insights with our exclusive Client Centre technology.
We also enable you to unlock the power of AI for your business – turbocharge your campaign performance with data-driven decisions for your marketing budget and enjoy conversion-driven insights with our Cross Media Optimisation technology.
Our team of digital marketing specialists are ready to provide you with expert marketing support – from PPC campaign management, professional SEO and content marketing services, to paid social, digital display advertising and more, we’re here to help.
Get in touch to find out how to get the best results from your campaigns.
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