Consumer confidence has risen to the highest level since 2009

Consumer confidence has risen to the highest level since 2009

Confidence in financial and job security is at the highest level since records began, according to a poll by IHS Markit.   The poll has shown how households’ optimism over their finances and the economy has grown in February, which is likely due to Boris...
Where will the Google Search Journey Take You?

Where will the Google Search Journey Take You?

Google’s new search algorithm offers a smarter way to search. In 2018, Google updated its search algorithm to take customers on a journey rather than to a static search-engine-results-page (SERP). When previously the same search query would bring up the same repeated...
Facebook Relevance Scores are No Longer Relevant

Facebook Relevance Scores are No Longer Relevant

Facebook has shed its relevance scores in favour of new metrics that it says are “more granular”.   If you’ve ever used one or more of Facebook’s many advertising options, then you’ll probably be aware of the Facebook relevance score. Basically, the relevance...
Do Online Reviews Actually Matter? (Hint: They Do!)

Do Online Reviews Actually Matter? (Hint: They Do!)

Online reviews are based off experiences from your customers. It might seem crazy that one experience can make or break your business growth, but it’s true. Online reviews actually matter, and here are four reasons why you should pay attention to them: 1. Reviews are...