As Helen Woodward famously said in 1938, “Advertising is what you pay for; publicity is what you pray for.” In today’s attention economy, this saying is even more applicable. Making potential customers aware that you exist and building brand...
With more than 4.95 billion monthly active users, YouTube is undoubtedly one of the most powerful search engines around. And with video being one of the most important formats that you can invest in due to high consumption rates, a good YouTube strategy can...
During public holidays it’s likely that your business will operate with reduced/varied opening hours, but how do you let customers (and potential customers) know about these changes? Well, updating your online listings will certainly help. In this blog,...
When it comes to showcasing the best of what your institution has to offer, nothing beats a well-executed open day. But with so many schools vying for attention, how can yours stand out? This blog is packed with insights and strategies to deliver the right visitors to...
LOCALiQ UK was honoured among a global field of Microsoft partners at the 2024 Microsoft Partner Awards as the Global Rising Star of the Year. The Microsoft Partner Awards recognise digital marketing partners who demonstrate excellence in innovation and...
Easter is just around the corner and, as a business, you’ll no doubt be thinking about your Easter social media campaigns. If you’re looking for inspiration for great seasonal content then read on, we’ve got some eggcellent Easter social media post ideas to help you...
