Content Marketing Services
Build authority and provide your customers with informative, compelling content – share your story and creating lasting bonds with LOCALiQ.
Content is king.
Maintain relationships with new and existing customers through trustworthy, engaging content, promoting you as the go-to expert within your industry.
Work with LOCALiQ and we’ll help you craft your story – understand what works and how to create and share your content to the right audience with help from our content marketing specialists.
Infographics, videos, blogs, white papers, eBooks and social media; we’re here for you.
Unsure which content to create? Our research will reveal the topics trending with your audience so you can attract them effectively, reaching the customers which matter for your business. Turn your readers into customers with our content marketing services.
On-brand UK-wide content marketing.
We’ll ensure your message appears in the right place – tap into our network of 200+ news brands catering to an audience of more than 22-million readers nationwide.
Whether you’re after local, regional or national promotion, LOCALiQ has the resources to support your business.
How can content marketing help you?
A well-planned content marketing strategy will help you to generate loyalty among your customers, but there are also many other benefits too:
- Improve your SEO, boosting your web traffic and backlinks
- Build your audience’s trust by displaying your industry expertise
- Attract high-quality leads and improve your conversions
- Increase your brand awareness & support your conversion funnel
- Grow your social presence as customers share your content
- Save money in the long term as you develop your content strategy
LIVE WEBINAR | Grow with LOCALiQ
How to Master Paid Social Media Advertising.
Wednesday, September 13th, 2022 | 12:00 - 13:00 (BST)
In this live webinar, we'll show you how to:
- Select the best social media channel to grow your business
- Set social media marketing goals (step by step)
- Measure the return on investment from social media marketing
Certified by the best in the business.
We’re a Meta Business Partner, Microsoft Elite Partner and Snapchat Marketing Partner. We’re also thrilled to announce we’re a 2022 Google Premier Partner – putting us in the top 3% of all Google Partners. A badge of authority that reflects our expertise and the outstanding results we achieve for our customers.
We're proud to be recognised
We're a proud bunch and these industry recognitions have been a result of our hard work, dedication and real results we have delivered for our clients.
Content isn’t just about words, it’s about their meaning and how they’re presented. We’ll work with you to create on-brand messages which resonate with your target audience, encouraging them to read and share your content.
Creative content is the key to capturing the attention of your audience.
Our content creators will work with your business to create unique visuals and messages, enticing customers to discover your brand, products, and services.
Our latest case studies:
We’re proud to contribute to your success – explore our case studies and see how we’ve helped various companies across the UK, offering expert advice every step of the way. Contact us to find out more.
NPTC Group of Colleges
SEO – it’s all in the details.
Every keyword counts – see how our client achieved a £4500+ ROI when we implemented a fully-optimised search campaign.
A Touch of Pine
Ultimate brand awareness.
We thrive in supporting local business – discover how we attracted 100 customers to their retail outlets in only 4 months.
High impact digital display.
Uncover how we enhanced our prestigious client’s brand, online presence and reputation with our premium digital creatives.
Our content marketing resources.
Discover our latest content marketing resources below – learn how to share informative, topical content to your audience for free with LOCALiQ.
How to communicate effectively
How to utilise your online content
What is content marketing?
Content marketing is a form of marketing focused on creating and publishing valuable, topical, helpful information to your target audience, displaying you as the industry experts to potential leads.
By sharing your content you’re helping your customers to solve their problems, building their trust and loyalty in your business for short and long-term conversions.
What are the different types of content marketing?
How do I create a successful content marketing strategy?
Once you’re set on the content most suitable for your business, you’ll need to create a plan for publishing this to your target audience, here is an outline of the steps you’ll need to follow:
- Set your goals and KPIs
- Understand your audiences’ needs
- Assess your brand position
- Understand the most suitable channel for your business
- Finalise the types of content you’ll publish
- Allocate your resources and create a content calendar
- Create, publish and promote your content
- Measure the results and update where necessary
For more information, check out this great by blog by Optinmonster for an in-depth summary on each step.
PPC vs content marketing - what's the difference?
PPC advertising (pay-per-click), is where you pay a specific amount each time a user clicks on one of your ads. This is often used to refer to paid search but can also be used to describe targeted display advertising and paid social.
Whereas content marketing is organically produced informative, topical content, created to help solve your customers’ needs, boosting their relationships with your business and portraying you as a trustworthy source for your industry.
SEO and content marketing - how do they support each other?
SEO and content marketing famously go hand in hand – high-quality content will help to boost your SEO and once your website is performing well more people are likely to see your content.
Each piece of content you add to your website is another page which Google will index, not every page will gain more search traffic, but high-quality pages will give you a better chance of appearing for your customers queries.
High-quality content will increase the number of backlinks you receive to your website too, a crucial factor in SEO, displaying your page as a rich source of expertise for your customers and the search engines.
Once your backlinks grow your domain authority will increase as well, helping you to perform even better in the search engines and improving your site’s visibility.
Speak to an expert.
Start simplifying your digital marketing today. Get in touch to discuss how we can help you.