Connect With
In-Market Buyers With Facebook Automotive Inventory Ads
Explore the benefits of Facebook Automotive Inventory Ads and how LOCALiQ MOTORS deliver added value.
What are Automotive Inventory Ads?
Automotive Inventory Ads (AIA) are dynamic ads created for car dealerships, showcasing your vehicle inventory to in-market car buyers.
They work similarly to traditional dynamic shopping ads where potential customers can browse through relevant options in a carousel ad format.
The beauty of Facebook AIA is each ad is bespoke to a unique user’s search behaviour on and off Facebook.
If a potential customer has been searching for a specific make, model or body type online, they will see laser-targeted vehicles that match their search criteria.
Praise for our automotive marketing agency…
Benefits of Automotive Inventory Ads.
Dynamic Ad Creation
All adverts pull information directly from your vehicle catalogue. This dynamic approach means that when you change your inventory, this will automatically update your ads. Information, including vehicle make, model, price, images, and location, is pulled directly to the ad.
This allows Facebook AIA to serve up-to-date stock to your potential customers.
Optimised for Conversions
Facebook’s machine learning technology allows you to target based on specific outcomes you want people to take.
So, if you wish to drive more traffic to your website or more enquiries via emails and calls, you can specify that in the campaign objective.
Personalised Targeting
One of the biggest strengths of Facebook Automotive Inventory Ads is the ability to reach people actively in the market for a new vehicle. You can target past website visitors, people who have engaged with a previous ad and anyone searching for vehicles across multiple online platforms.
Not only is Facebook’s targeting capabilities sophisticated enough to find in-market buyers, but it can also drill down to find people who are looking for specific makes and models within a geographical area.
Our approach to Facebook AIA.
At LOCALiQ MOTORS, we want to maximise the visibility of our customers and increase their opportunities to generate high-quality leads. That’s why we’ve created Smart Auto Stock Ads, which include Facebook AIA and the added benefit of listing all your vehicles on our partner stock platform Exchange and Mart.
With an average of 900k web visitors per month, you will be in front of a captive audience, and your vehicles will be included in Exchange and Mart’s own Facebook AIA activity, providing even more opportunities to match car buyers with your vehicles.
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Recognised by industry-leading partners.
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Our automotive marketing agency delivers results.
We’re proud to contribute to your success.
We are proud to contribute to your success – explore our automotive marketing case studies and see how we’ve helped various companies across the UK, offering expert advice every step of the way. Contact us to find out more.
Our automotive marketing agency resources.
Discover our latest automotive marketing resources below – learn which channels generate leads for your business, how AI can keep you ahead of the competition and how to achieve organic search success for free with LOCALiQ MOTORS.
Automotive Marketing Strategies: A Guide to Attribution
Discover which channels are generating leads for your dealership with our helpful guide.
We explain the different types of attribution and the biggest challenges you face when tracking automotive leads.
Accelerating the Future of Automotive Marketing with AI
Explore how AI can help your automotive business stay ahead of the competition with our report.
Learn how implementing AI will assist data-driven decisions, improve budget efficiency and stay competitive in your industry.
Automotive SEO for Car Dealerships
Learn how to achieve search engine success and attract more customers with our automotive SEO guide for your car dealership.
We explain automotive SEO, its advantages and importance, our SEO services, top tips and more.
