Premium Car Dealership in the UK

Our client wanted to be able to measure the performance of the various elements of their business while having control over their budget.

The campaigns required a significant element of reactivity, as stock levels were constantly changing. We needed to ensure campaign content was always relevant to potential customers and their needs.

A presence across search engine marketing (SEM) and social media was crucial.

We formulated a detailed, granular strategy whereby we built a segmented account for our client per their business structure. This allowed us to control spending over the branded search and measure the return that we were generating for each of their product sets.

Client Centre allowed our client to see all their results in one place, which was incredibly useful for their sales team as they focused on converting leads into sales.

Our SEM strategy drove 10,000 clicks and 91 leads to the business in Q4 2019, followed by 14,000 clicks and 149 leads in Q1 2020 as our technology fully kicked in and used conversion-based optimisation to generate valuable leads for our client.

In just six months, our social campaign generated over 180 leads to business at a sub £20 CPL.

Overall, the campaign generated a 131% uplift in leads versus their old marketing strategy.