Marketing doesn’t have to be a big production, particularly if your business is just starting out. If you start with the basics, the rest will follow. For small local businesses, or businesses just starting out, marketing isn’t always top of mind. I think it’s...
Every small business owner knows their competition isn’t limited to fellow small businesses, but how do you compete with high-street and household brands on a limited budget? Despite popular opinion, small businesses are still able to compete with larger...
Search Engine Optimisation has become one of the most important factors for creating business awareness. It’s no longer possible for the text-heavy websites of yesteryear to make a visible impact for consumers. With technological advances in digital media transforming...
We know that the targeting capabilities for certain marketing tactics have evolved at an almost alarming rate. About 10 years ago, smartphones were just bursting onto the market. Now, we’re constantly on our phones, using them for everything from a GPS, entertainment...
Creating a marketing plan that works can be a challenge for local businesses, if for no other reason than the massive number of choices available. Still, you’re in business to make a profit, so how do you know where to invest your marketing budget to get a solid...
