Content is king, which means your business needs to be delivering high quality content in order to stay relevant to the right audience. There are 4 key questions you need to answer when you start creating a content plan: What does my audience want to...
Nowadays, it’s not quite enough to just have a website for your business. You need a variety of quality content and a strategy, persuading customers that you have the right solution for them. But how do you get your brand known to the right audience?...
Facebook has shed its relevance scores in favour of new metrics that it says are “more granular”. If you’ve ever used one or more of Facebook’s many advertising options, then you’ll probably be aware of the Facebook relevance score. Basically, the relevance...
What happens when a potential customer visits your website or searches for you but doesn’t take the next step to actually become your customer? You don’t want to miss out just because they didn’t contact you! They may have had to pick up their kid from school, answer...
As long as your business serves local customers, local marketing is a must, but it’s also an area that proves challenging and confusing for many business owners. That’s not surprising, considering that local marketing can be complicated to begin with, and the rules of...
