Social media is a great way for businesses to promote themselves and connect with their audiences. However, there is such a thing as over-sharing. So how often should a business post on their channels? As much as some marketers would like you to believe, there...
News has broken out that high street shop vacancy rates are at their worst level since 2015. With low footfall and increased rent costs, this has already had a major impact on well-known brands including Debenhams and Jamie’s Italian. It may have come to light...
Whether you want to generate awareness, improve the quality of leads, or increase product/service purchases, integrated campaigns using both print and digital aspects can play a major role in supporting business growth. 1. Some audiences prefer digital, some...
Content is king, which means your business needs to be delivering high quality content in order to stay relevant to the right audience. There are 4 key questions you need to answer when you start creating a content plan: What does my audience want to...
Nowadays, it’s not quite enough to just have a website for your business. You need a variety of quality content and a strategy, persuading customers that you have the right solution for them. But how do you get your brand known to the right audience?...
