Google has been making a variety of updates to its Google Analytics platform. As of July 2023, Universal Analytics (UA) becomes redundant, and you will need to use Google Analytics 4 (GA4). What do these changes mean for marketers and should you make the switch...
90% of social media users have already connected with a brand or business through their chosen platform, so running and maintaining a strong social media presence is an integral part of a digital marketing strategy. You will need a unique, detailed plan in place for...
eCommerce is the term used to describe any online activity involving the purchase and sale of goods and services. eCommerce has simplified shopping; anybody with Internet access can shop online, and thanks to smartphones, you can do so from anywhere in the...
Google Analytics is an essential tool that you can use to track your business webpage’s performance and analytics, ultimately helping you to market your business and sell more of your product or service. You can to share access to this platform with other...
Administrator users on WordPress have the highest level of permission over the account, and these profiles can only be created by other Admin users. Having Admin level access will, for example, allow your agency to make essential changes such as adding and...
