Email marketers have been presented with a new reality after the release of Apple’s iOS 15 updates in September 2021. Changes in data privacy, among other things, have created widespread panic among email marketers, with some even speculating that email marketing as...
How much do you know about using and setting KPIs? This blog will explain everything you need to know about KPIs, including the best metrics to track that will see your marketing activities grow and produce actionable results. What is a KPI? A Key Performance...
Google has been making a variety of updates to its Google Analytics platform. As of July 2023, Universal Analytics (UA) becomes redundant, and you will need to use Google Analytics 4 (GA4). What do these changes mean for marketers and should you make the switch...
90% of social media users have already connected with a brand or business through their chosen platform, so running and maintaining a strong social media presence is an integral part of a digital marketing strategy. You will need a unique, detailed plan in place for...
eCommerce is the term used to describe any online activity involving the purchase and sale of goods and services. eCommerce has simplified shopping; anybody with Internet access can shop online, and thanks to smartphones, you can do so from anywhere in the...
