Google search console (formerly Google Webmaster Tools) is a free platform from Google which allows you to see how Google views your website. You can monitor, maintain, and troubleshoot the performance of your site. In addition, you can see your top-performing pages...
The world of social media metrics can be complicated to navigate, from follower counts to post-interaction percentages. Obtaining data and calculating ROI are very important. However, you won’t have time to study and act on metrics if you spend too much time...
LOCAliQ have a track record in delivering successful bespoke marketing campaigns for schools, sixth forms, colleges, and universities. We have put together some marketing tips to help you enhance your website strategy to elevate your brand and connect with students,...
Email marketers have been presented with a new reality after the release of Apple’s iOS 15 updates in September 2021. Changes in data privacy, among other things, have created widespread panic among email marketers, with some even speculating that email marketing as...
How much do you know about using and setting KPIs? This blog will explain everything you need to know about KPIs, including the best metrics to track that will see your marketing activities grow and produce actionable results. What is a KPI? A Key Performance...
