Today’s consumers have greater knowledge and power than ever before, meaning it is essential to adopt a customer-focused approach. Understanding the buyer journey stages enables you to refine your marketing strategies to attract the ideal target audience for your...
When professionally written, an FAQ page can help answer a current or prospective student’s question and attract them to your institution. A FAQ page should not be an afterthought, it should be an integral part of your website structure. To ensure its accuracy...
With messaging becoming a bigger part of the Instagram experience, Instagram is adding many new messaging capabilities, including the option to respond to a new direct message (DM) without leaving the Home Feed. Share posts with friends quickly, see who’s online to...
With the average person spending an hour and a half a day on social media, you want to ensure that your target audience sees your brand. You can do this by incorporating memes into your social media strategy. Memes are visually easily digestible content that can...
LinkedIn, which was founded in 2003, has grown to become the most popular social networking platform for professionals. It is now one of the biggest social media sites, with over 700 million users worldwide. That is why, to promote their business, every business...
