Calverts Carpets and Flooring

Calverts Carpets & Flooring marketing was print ad focused, with standard display advertising, however, the client was well aware there was an online market they weren’t tapping into and wanted to start reaching that audience. They had also noticed their competitors using Social Media Campaigns and didn’t want to be left behind.

Calverts Carpets & Flooring began their digital journey with a Bespoke Facebook campaign to raise brand awareness and reach a new audience. They targeted all age demographics; males and females across Richmond, Middlesbrough and Northallerton.

They were happy with this campaign and noticed a year-on-year increase in sales performance. Due to the success of this campaign, the client has now booked an Always On Awareness campaign and will continue with the Facebook Bespoke advertising.