Solutions: Digital PR

 

About the client.

West Somerset Railway is a tourist attraction that focuses on historic steam trains, running through 20 miles of Somerset countryside and coastline.

What you should know

  • LOCALiQ’s digital PR campaign earned 31 backlinks and an average domain authority of 75.
  • The stories featured on MSN, Rail Business Daily, Global Railway Review and Yahoo News.
  • Choose Leisure’s domain authority increased by 8% (37 to 40).

  • 2722

    New and improved keywords

  • 75

    Average Domain Authority

  • 31

    Backlinks

Challenges.

West Somerset Railway faced limited organic visibility in competitive industry-based searches. They wanted to rank higher for business-related keywords and boost web traffic to help capture more customers.

Solutions.

LOCALiQ implemented a thorough 6-month Digital PR link-building campaign designed to boost West Somerset Railway’s domain authority and increase brand awareness within their industry. The campaign included strategically crafted stories to secure high-quality backlinks from industry-leading publications.

Examples of coverage secured are detailed below:

 

West Somerset Railway Press CoverageWest Somerset Railway Press CoverageWest Somerset Railway Press CoverageWest Somerset Railway Press Coverage

Results.

LOCALiQ’s digital PR link-building campaign achieved:

  • 31 backlinks
  • Average DA of 75
  • Featured on MSN, Rail Business Daily, Global Railway Review and Yahoo News
  • Domain authority increased by 8% (37 to 40)
  • 2722 new and improved keywords
  • 9 brand mentions
  • AI citations on Google AI Overview, ChatGPT and Perplexity

 

West Somerset Railway digital PR results

 

West Somerset Railway keywords results

 

West Somerset Railway AI Citations

 

 

Proven results.

We’re dedicated to helping local businesses succeed.

Monthly Organic Impressions

30K

 

Speak to an expert.

Start simplifying your digital marketing today. Get in touch to discuss how we can help you.