Tracking social media is key to measuring campaign success, but in order to measure your campaigns effectively, you’ll need to determine what your goals are. Whether you’re aiming to grow brand awareness, drive traffic, or increase sales, identifying the right metrics...
With more and more people using search engines and social media to browse, research, and purchase products and services, paid advertising is a key part of your marketing strategy to boost your business and attract ideal consumers. When comparing search vs. social,...
You already know that you should be hot on social media marketing. It’s a no brainer! But, the question is, not all social media channels are right for every business, so how do you know which ones to choose? How do you know which social media channels...
