When professionally written, an FAQ page can help answer a current or prospective student’s question and attract them to your institution. A FAQ page should not be an afterthought, it should be an integral part of your website structure. To ensure its accuracy...
Contrary to common belief, writing optimised blog posts for search engines is not complicated. LOCALiQ have put together a simple guide to explain why optimising blogs for SEO is important and provide you with the best tips and tools to write SEO friendly blog. In...
You want your business to be visible in as many places as possible, and if you are serving your local community, you want your business to be found easily by locals and visitors to the area. We are going to look at how to ensure you are maximising your listings....
Keyword research is a vital part of any SEO strategy, here is LOCALiQ’s guide to conducting effective keyword research. In this guide we will cover: What are keywords? How do keywords work? What are the different types of keywords? What are the best free tools...
Google has been making a variety of updates to its Google Analytics platform. As of July 2023, Universal Analytics (UA) becomes redundant, and you will need to use Google Analytics 4 (GA4). What do these changes mean for marketers and should you make the switch...
