Spoiler alert: it’s no good having thousands of followers or views on social media if none of them are becoming conversions or leads. This is why follower counts are often alluded to as ‘vanity metrics,’ and clued-up companies are looking at engagement rates over...
Measuring the success of a social media campaign largely depends on the goals of your social media campaign – what do you want to achieve from it, and how can you measure it? Metrics to measure the success of a social media campaign Dependent on the...
It is reported that businesses have just 3 seconds to capture a user’s attention when they are scrolling on social media, before their content is lost in the abyss of the digital world and their target customer has moved on to the next post. So how can you nail their...
Before recent digital times, the word engagement only evoked images of a big diamond ring. Today one of the most sought-after social media metrics is increased engagement. But what is it? And why do you need it? What is social media engagement? Social media engagement...
Utilising video on social media is how thousands of businesses are capturing and growing an organic online audience across social networks such as TikTok, YouTube, Instagram, Facebook, and even LinkedIn. The proof is in the pudding, too – 87% of video marketers...
