User-generated content is a term coined to describe content that has been produced by your customers or followers that promotes your company. It is one of the most valuable types of content a business can use for brand awareness, connection building, and sales and...
If you’re looking for creative marketing campaign ideas and are designed to help you meet a business and social media goal, you’re in the right place – and we promise that influencers are not involved! A successful social media campaign needs a clear goal, and a...
A social media crisis is an influx of activity on social media that is detrimental and damaging to your company, and it requires a lot more thought than dealing with a negative comment does. A social media crisis could be caused by a multitude of possible situations,...
It’s the (digital) age-old question, as a business… how should you go about dealing with negative comments on social media? Well, negative comments come in many shapes and forms. We are going to have a look over the different types of negative comments on social media...
Many self-acclaimed marketing gurus will give you an approximate frequency regarding how often you should be posting on your social media channels to maintain and grow your online presence. The truth is, what works best will always change due to a multitude of...
