Consumers who conduct local searches often see Local Search Ads as the first result, which explains why they earn 13.8% of local SERP clicks. If your physical stores are struggling to generate foot traffic, using local search ads on Google Maps is a powerful way to...
A lot of people think that Domain Authority (DA) is a Google ranking factor, but it is not. Your DA score will predict how likely you are to rank on search engines. This blog will also explain what Domain Authority is (and how it’s calculated), as well as ways...
You have probably heard the terms SEM and PPC used interchangeably. We often get asked if search engine marketing (SEM) and pay-per-click (PPC) are the same. Despite their similarities, they are slightly different. What is SEM? What is PPC? PPC vs SEM: the...
Identifying the right keywords is integral for your business if you want to start appearing in relevant search results. In this blog, we’ll explain everything you need to know about seed keywords and how to effectively use them. You will learn the following from...
LOCALiQ is pleased to announce that it has been shortlisted for 3 awards at the 2022 UK Search Awards. In its eleventh year, the award ceremony is being hosted this year at the Bloomsbury Big Top, London on 30th November. Let’s take a look at the three campaigns we...
