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SEO vs PPC: Which Is Best for Your Business?

SEO vs PPC: Which Is Best for Your Business?

What is SEO? Search engine optimisation (SEO), is the process of enhancing your website so that it can organically (not paid for) achieve high rankings in search engines’ results page (SEPRs). In simpler terms, SEO is a way to improve your website so that it will...
10 of the Best Free Website Analytics Tools

10 of the Best Free Website Analytics Tools

As the saying goes “what gets measured, gets managed,” and the tools included here can help you analyse different facets of your website. Some of these tools analyse traffic and the journey users take on your website, while others will analyse content and SERPs....
What Is a Good Bounce Rate? (+ Tips on How to Improve It)

What Is a Good Bounce Rate? (+ Tips on How to Improve It)

In this blog, we will discuss bounce rates and exit rates as well as uncover industry bounce rate benchmarks. We will also look at 10 ways you can improve your bounce rate that require a little time and effort. In this blog, we will cover: What is a bounce rate? Are...
What Is the Difference Between PPC and CPC in Digital Marketing?

What Is the Difference Between PPC and CPC in Digital Marketing?

PPC and CPC are two important digital marketing models which are interconnected. These terms can be used interchangeably because they are closely linked, however, they are not the same. In this blog we’ll define CPC and PPC and describe how they differ to help you...