In spite of its complexity, pay-per-click (PPC) marketing is among the most effective ways to market your business. If you are new to PPC it can be difficult to know where to start and where to look for help. Before you get started with paid search marketing,...
PPC and CPC are two important digital marketing models which are interconnected. These terms can be used interchangeably because they are closely linked, however, they are not the same. In this blog we’ll define CPC and PPC and describe how they differ to help you...
When it comes to search engine optimisation (SEO) it can often feel impossible to rank highly on search engines when more established competitors are targeting the same core keywords. What is the answer? Targeting long-tail keywords. In this blog, we’ll examine...
Ranking for competitive keywords is a notoriously difficult task, particularly if your website is new or has no online presence. Does that imply that you shouldn’t go for difficult-to-rank keywords? Absolutely not. However, it does imply that you should put more of a...
Pay-per-click (PPC) is a great way to promote your business and reach new customers, however, it can be a bit confusing for those just getting started. In this guide, we will cover: What is pay-per-click? PPC terms you’ll want to know How does PPC work? Best PPC...
