Interested in advertising on Google? You’ve come to the right place. In this blog, we will explain why you should be advertising on Google, how to set up a Google Ads account, and recommend some preparations you should make beforehand. Why you should have a Google Ads...
Search advertising is one of the most effective paid media channels, but it’s also one of the most competitive, hence why it is imperative you monitor campaign performance. Do you know if your results are in line with industry averages? And what can be done to improve...
What is SEO? Search engine optimisation (SEO), is the process of enhancing your website so that it can organically (not paid for) achieve high rankings in search engines’ results page (SEPRs). In simpler terms, SEO is a way to improve your website so that it will...
As the saying goes “what gets measured, gets managed,” and the tools included here can help you analyse different facets of your website. Some of these tools analyse traffic and the journey users take on your website, while others will analyse content and SERPs. Try...
In this blog, we will discuss bounce rates and exit rates as well as uncover industry bounce rate benchmarks. We will also look at 10 ways you can improve your bounce rate that require a little time and effort. In this blog, we will cover: What is a bounce rate? Are...
