Quality Score continues to be an integral part of PPC optimisation. In this article we’ll outline what Quality Score is, and how it’s calculated, before going on to explain how you can improve yours. What is quality score? How is the quality score calculated?...
This guide will give you a complete overview of web analytics, enabling you to understand the minefield of data analytics, as well as how to interpret the results to make measured and qualitative decisions for your business. In this guide, we will cover: What are web...
Did you know schema markup is important in ensuring your website ranks well on SERPs? Despite this, fewer than a third of websites use it. This blog aims to explain what schema markup is, its benefits, and how to use it to leverage your SEO efforts. In this blog we...
Interested in advertising on Google? You’ve come to the right place. In this blog, we will explain why you should be advertising on Google, how to set up a Google Ads account, and recommend some preparations you should make beforehand. Why you should have a Google Ads...
Search advertising is one of the most effective paid media channels, but it’s also one of the most competitive, hence why it is imperative you monitor campaign performance. Do you know if your results are in line with industry averages? And what can be done to improve...
