There are so many elements that encompass SEO. Creating a simple strategy that’s easy to carry out and keep on top of, will make life a whole lot easier.
It’s so much easier to break up an SEO strategy into manageable pieces (e.g. technical SEO strategy, on-page SEO strategy, off-page SEO strategy), rather than have a million-page document. And it just so happens that an on-page SEO strategy is a great starting-point.
For those that aren’t sure what on-page SEO is, it’s an organic method for optimising each of your website pages in order to gain a higher search engine ranking, and is done through making changes and edits to various elements on the physical website.
Below we have explained what you can do to create a simple, yet effective, on-page SEO Strategy.
1. Define your target audience
In order to create effective content and understand which keywords will work best for people finding your business online, you need to define your target audience. Characteristics like age, gender, hobbies, interests, location etc. should all factor into how you define your target audience. This will then inform the tone-of-voice you use for your written content, as well as the types of images you use and keywords.
2. Choose your keywords
There are a number of free and simple ways to carry out keyword research, just be aware it won’t be as comprehensive as paying for a keyword research service. The Google search engine offers features like ‘suggested searches’, ‘people also search for’ and Google autocomplete. Basically, if you conduct a search in Google with a keyword or key-phrase you think your business could rank well for, you can use these Google features to find more keywords to add to your list.
3. Write your content
Once you’ve defined your target audience and decided on relevant keywords for your page, the next logical step is to plan and write the content for the page, keeping in mind who you’re writing for and the keywords you’ve chosen. Instead of having big blocks of text, think about breaking content up into shorter paragraphs, and add images to keep the page visual and engaging.
4. One Page at a Time
This probably goes without saying, but rather than tackling the whole website at once, it’s best to do it page-by-page. There’s no point getting needlessly confused, plus it takes roughly 6 months for Google to take into consideration the SEO techniques of your page to rank it accordingly, so you may as well get a page completed before moving on to the next one, to get the ball rolling.
Carrying-out on-page SEO isn’t necessarily going to be difficult, it’s just going to be time-consuming. So to save you a bit of valuable time, we’ve created an on-page SEO strategy template so you can get straight to the nitty gritty of optimising your content without having to faff. It can be easily adaptable to suit your business, and is easy to understand and use.
If you want to learn even more about SEO, or understand how we can help boost the number of visitors to your website, talk to us today!