In the fast-paced world of marketing, standing out amidst competition requires innovative strategies and an understanding of consumer behaviour. This is a challenge for more than 70% of UK businesses as reported in the LOCALiQ 2024 UK State of Digital Marketing...
The Drum Awards Festival is in full effect broadcasting live to the world from The Drum Labs, in central London. At the annual celebration recognising the finest achievements in marketing and media, LOCALiQ’s Head of B2B Marketing, Brandon Griffin, served as a...
The shortlist finalists for this year’s Search Engine Land Awards were announced this week, and LOCALiQ is proud to be on the prestigious list. –Update: 23/10/2023 – LOCALiQ announced as a 2023 Search Engine Land Awards winner. LOCALiQ is a two-time...
The use of webinar software is beneficial when you want to attract and nurture interested leads, engage your viewers, and receive feedback instantly. Leads can be converted into paying customers when webinars are done correctly. This requires access to a top webinar...
Click-through rate (CTR) is a key metric for PPC marketers to understand and monitor. In this blog, we’ll cover all things CTR, explaining the average CTR for Google Ads, why it matters, and what you can do to improve it. What is a Click-Through Rate? Why does CTR...
At the beginning of September 2022, Google sent out emails to notify its advertisers of a change coming to its destination requirements policy. This article will discuss what is involved in Google’s new policy, who the Coalition for Better Ads are, and how to comply...
