What Is CSR and Why Is It Important for Business?

What Is CSR and Why Is It Important for Business?

CSR is a good PR exercise and in today’s business world, a business must perform CSR activities. Businesses must go further than just saying they are doing wonderful things; they must prove it too. If brands are seen not performing CSR or, even worse, found not to be...
A Complete Guide to using SWOT & PESTLE for Marketing

A Complete Guide to using SWOT & PESTLE for Marketing

You have no doubt heard of both SWOT and PESTLE analysis but may not be sure how to effectively complete them for your business. This guide covers everything you need to know about conducting a SWOT and PESTLE analysis for your business, with a comprehensive breakdown...
Using and Setting KPIs in a Business

Using and Setting KPIs in a Business

How much do you know about using and setting KPIs? This blog will explain everything you need to know about KPIs, including the best metrics to track that will see your marketing activities grow and produce actionable results.   What is a KPI? A Key Performance...
Using TikTok For Marketing

Using TikTok For Marketing

Two-thirds of marketers reveal that they want to increase the use of video in their marketing strategy in 2022, one of the quickest, easiest, and most cost-effective ways would be to get your business on TikTok. This is the perfect platform to produce short and...

How to Successfully Conduct a Website Audit for Your Business

The health of a website can deteriorate over time as new techniques and technologies get introduced. What may have been industry-standard, might now be considered dated, or worse, a negative factor when it comes to search engine optimisation. That’s why you should...