Generational marketing was established once marketers realised that each generation responds differently to different types of marketing. In this blog, we will break down each of the 7 generations and discuss their unique characteristics as well as how to market to...
Pop-ups may alienate opinions, but one thing is certain: they work. A person spends 52 seconds on average on a web page and although that isn’t a lot of time, an exit intent pop-up might be able to persuade them to stay. The longer they stay on your site, the more...
The last few years have hit the high street hard, and even more so during Covid lockdowns. According to data from the ONS (Office of National Statistics), it is estimated that 14% of businesses closed between January 2021 and January 2022. Adding to that due to...
People love to listen to podcasts, and it is no surprise that sport, comedy and entertainment are the most listened to. In recent polls by Statista, women were more likely to listen to comedy and true crime podcasts whereas men preferred comedy and football. Statista...
When professionally written, an FAQ page can help answer a current or prospective student’s question and attract them to your institution. A FAQ page should not be an afterthought, it should be an integral part of your website structure. To ensure its accuracy...
CSR is a good PR exercise and in today’s business world, a business must perform CSR activities. Businesses must go further than just saying they are doing wonderful things; they must prove it too. If brands are seen not performing CSR or, even worse, found not to be...
