In an age where almost our entire lives can be lived online, it can be difficult to see how print advertising can still have a place. But print is powerful and can still be a fantastic way to advertise directly to your target audience. 1. Over 37% of consumers...
Your business is built. You’ve chosen your products or services. You’ve worked out your marketing budget and you know what you’re promoting. You’re ready to get started on your first campaign… aren’t you? There’s one more crucial step you need to take before you...
Copywriting can be a challenging process; trying to put together the perfect piece of copy that really sells your business and stands out in a crowded marketplace can be tough. But sometimes figuring out how to tailor your writing for your target audience is even...
Generational marketing was established once marketers realised that each generation responds differently to different types of marketing. In this blog, we will break down each of the 7 generations and discuss their unique characteristics as well as how to market to...
Pop-ups may alienate opinions, but one thing is certain: they work. A person spends 52 seconds on average on a web page and although that isn’t a lot of time, an exit intent pop-up might be able to persuade them to stay. The longer they stay on your site, the more...
The last few years have hit the high street hard, and even more so during Covid lockdowns. According to data from the ONS (Office of National Statistics), it is estimated that 14% of businesses closed between January 2021 and January 2022. Adding to that due to...
