CSR is a good PR exercise and in today’s business world, a business must perform CSR activities. Businesses must go further than just saying they are doing wonderful things; they must prove it too. If brands are seen not performing CSR or, even worse, found not to be...
You have no doubt heard of both SWOT and PESTLE analysis but may not be sure how to effectively complete them for your business. This guide covers everything you need to know about conducting a SWOT and PESTLE analysis for your business, with a comprehensive breakdown...
Your Unique Selling Proposition or USP is what makes you better than your competition (and makes you more appealing to potential and existing customers). But how do you work out your USP and use it to your advantage? This blog will cover everything you need to know...
How much do you know about using and setting KPIs? This blog will explain everything you need to know about KPIs, including the best metrics to track that will see your marketing activities grow and produce actionable results. What is a KPI? A Key Performance...
Two-thirds of marketers reveal that they want to increase the use of video in their marketing strategy in 2022, one of the quickest, easiest, and most cost-effective ways would be to get your business on TikTok. This is the perfect platform to produce short and...
The health of a website can deteriorate over time as new techniques and technologies get introduced. What may have been industry-standard, might now be considered dated, or worse, a negative factor when it comes to search engine optimisation. That’s why you should...
