What Makes Exit Intent Pop-Ups Effective? (With Examples)

What Makes Exit Intent Pop-Ups Effective? (With Examples)

Pop-ups may alienate opinions, but one thing is certain: they work. A person spends 52 seconds on average on a web page and although that isn’t a lot of time, an exit intent pop-up might be able to persuade them to stay. The longer they stay on your site, the more...
Best Marketing Podcasts of 2023

Best Marketing Podcasts of 2023

People love to listen to podcasts, and it is no surprise that sport, comedy and entertainment are the most listened to. In recent polls by Statista, women were more likely to listen to comedy and true crime podcasts whereas men preferred comedy and football. Statista...
What Is CSR and Why Is It Important for Business?

What Is CSR and Why Is It Important for Business?

CSR is a good PR exercise and in today’s business world, a business must perform CSR activities. Businesses must go further than just saying they are doing wonderful things; they must prove it too. If brands are seen not performing CSR or, even worse, found not to be...
A Complete Guide to using SWOT & PESTLE for Marketing

A Complete Guide to using SWOT & PESTLE for Marketing

You have no doubt heard of both SWOT and PESTLE analysis but may not be sure how to effectively complete them for your business. This guide covers everything you need to know about conducting a SWOT and PESTLE analysis for your business, with a comprehensive breakdown...