How to Perform a Social Media Audit and Competitor Analysis

90% of social media users have already connected with a brand or business through their chosen platform, so running and maintaining a strong social media presence is an integral part of a digital marketing strategy. You will need a unique, detailed plan in place for...

How to Market Your University to Attract Prospective Students

With over 150 higher education institutes across the UK, attracting prospective students to your university can be extremely competitive. By having a strong, well-planned digital marketing strategy, you can ensure that you stand out amongst your competitors. Students...

How to Use eCommerce to Grow Your Business

  eCommerce is the term used to describe any online activity involving the purchase and sale of goods and services. eCommerce has simplified shopping; anybody with Internet access can shop online, and thanks to smartphones, you can do so from anywhere in the...