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How to Advertise on Google Maps

How to Advertise on Google Maps

 Is your business struggling to generate foot traffic? Using local search ads on Google Maps is a powerful way to attract nearby customers to your physical store. What is Google Maps? What are Google Maps Ads? How does Google Maps work? How do Google Maps Ads work?...
5 Examples of Effective Paid Search Advertising Campaigns

5 Examples of Effective Paid Search Advertising Campaigns

If you have an online business, you’ll want to employ paid search in your marketing strategy. First, you need to think about what the best paid strategy is for your business. In this blog, we will discuss what makes a great paid search ad and give 5 examples of...
What Is the Difference Between PPC and CPC in Digital Marketing?

What Is the Difference Between PPC and CPC in Digital Marketing?

PPC and CPC are two important digital marketing models which are interconnected. These terms can be used interchangeably because they are closely linked, however, they are not the same. In this blog we’ll define CPC and PPC and describe how they differ to help you...
The Ultimate Guide to High-Performing PPC Campaigns

The Ultimate Guide to High-Performing PPC Campaigns

Pay-per-click (PPC) is a great way to promote your business and reach new customers, however, it can be a bit confusing for those just getting started. In this guide, we will cover: What is pay-per-click? PPC terms you’ll want to know How does PPC work? Best PPC...
Local Search Ads: How to Run a Local Search Campaign

Local Search Ads: How to Run a Local Search Campaign

Consumers who conduct local searches often see Local Search Ads as the first result, which explains why they earn 13.8% of local SERP clicks. If your physical stores are struggling to generate foot traffic, using local search ads on Google Maps is a powerful way to...