You have probably heard the terms SEM and PPC used interchangeably. We often get asked if search engine marketing (SEM) and pay-per-click (PPC) are the same. Despite their similarities, they are slightly different. What is SEM? What is PPC? PPC vs SEM: the...
Paid search ad campaigns are extremely effective and can offer a wide range of benefits to any business provided you use them strategically, which means you must be aware of the pros and cons. Knowing the drawbacks will help you understand what Search Engine Marketing...
Over 5 billion search queries are made on Google daily, making it one of the most powerful platforms for paid advertising. In this guide, you will learn everything you need to know about advertising on Google, including how to optimise your campaigns to achieve the...
The new buzzword seems to be pillar content strategy, but what does it mean and how do we create one? In short, it will help search engine algorithms find your content so that you can have a better chance of ranking on the first page. It is no secret that writing blog...
