Every small business owner knows their competition isn’t limited to fellow small businesses, but how do you compete with high-street and household brands on a limited budget? Despite popular opinion, small businesses are still able to compete with larger...
Social media is free, blogging is free, websites can be free, so in terms of marketing, do you still need to spend money to make money? Yes, and here’s why: Having social media pages, blogs, and a standard website is a great basis to work from when marketing...
It’s important to remember that one bad review isn’t going to mean the end of your business. However, understanding how to manage negative reviews effectively will help ensure minimum damage is done. A person’s business is often their pride and joy, having...
Keep your marketing message simple and reach your target audience with these tips from LOCALiQ. Depending on the stage the consumer is at on their journey, your message can be tweaked to match. E.g. if they’re simply researching, you can include a link to your...
Search Engine Optimisation has become one of the most important factors for creating business awareness. It’s no longer possible for the text-heavy websites of yesteryear to make a visible impact for consumers. With technological advances in digital media transforming...
