We know that the targeting capabilities for certain marketing tactics have evolved at an almost alarming rate. About 10 years ago, smartphones were just bursting onto the market. Now, we’re constantly on our phones, using them for everything from a GPS, entertainment...
How long has it been since your website was updated to align with the latest in SEO best practices? If your business’s website hasn’t been updated in a while, it’s probably not as effective as it could be at attracting visitors and helping you convert them to...
Google is where it’s at when it comes to local listings. Want to show up in search results on desktop? Duh. Want to show up in Google Maps on someone’s phone? Of course! Then, you need to get your business on Google My Business. Let’s explore some commonly-asked...
Creating a marketing plan that works can be a challenge for local businesses, if for no other reason than the massive number of choices available. Still, you’re in business to make a profit, so how do you know where to invest your marketing budget to get a solid...
You know who’s busy? You are. As a business owner, there are so many things you have to think about in your day-to-day: from managing employees to billing, coordinating with various vendors, navigating taxes and actually working, there just don’t seem to be enough...
